That hasn’t been a priority, however, because we just haven’t seen the need. That said, we do have a region setting that works anonymously that boosts results from a particular region, and you could theoretically extend that concept in a still anonymous way to categories (like I’m a programmer). We’ve seen no compelling evidence that further personalization really helps, and some decent evidence that it hurts. When people say they want personalized results, they generally mean localized results (like local weather and restaurants), which we can do without tracking people. Q: Do you think not storing as much user data significantly decreases the quality of results of duck duck go? If so how are you planning on mitigating that. I wanted to remove spam and content farms from my results as well as add instant answers from sites I kept going to (Wikipedia, IMDB, etc.). I actually started working on this back in 2007 as a bunch of side projects to improve my own Google results, and not as a business idea. Q: What did you see in Duckduckgo that made you choose that decision? I’m really attracted to data, algorithms, answers, and the challenge of getting people to switch search engines. After a year or so I knew way more, and combined a few of those into what became DuckDuckGo. ![]() I had hunches for what that might be, but wasn’t sure, so started about a dozen side projects. ![]() After that I decided I only wanted to do something I could work on for the next decade, since that is the time scale in startups it really generally takes to be successful. I wasn’t too into my last company product-wise. Q: Why did you choose to build a search engine in the first place? ![]() These are selected questions and answers that relate to his private search engine. He also talked about Traction, his new book on how to acquire customers. In an AMA on reddit Gabriel answered questions about how he launched and run DuckDuckGo. DuckDuckGo bills itself as “the search engine that doesn’t track you”. Since it doesn’t store your previous searches, it does not and cannot present personalised search results. ![]() Gabriel founded the company in 2008 to offer an alternative to Google with the aim of keeping a user’s privacy at all costs. Gabriel Weinberg launched DuckDuckGo to help you search for what you need online without being tracked.
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